Every day, millions of women around the world stare into the mirror, scrutinising every inch of their bodies. They pull, pinch and prod at their features, wondering what it will take to look like the women they see on television and in magazines. Psychologically, they are equating these pictures and representations with success and acceptance. In most cases, the overwhelmingly consistent image is that of a woman with a lighter skin tone, and so, many women think that “ideal image” is what’s needed to be seem as more attractive and more likely to access a privileged status. From there,